AI & Digital Marketing

Airport Road, Village Kalheli Po Bajaura, Kullu, HP-175125

The 3-Month Digital Marketing Course is designed to provide practical knowledge and hands-on skills in modern digital marketing. Students learn how businesses use websites, search engines, social media, online advertising, content and analytics to attract customers and generate leads.

The course is suitable for students, entrepreneurs, business owners, freelancers and job seekers who want to develop practical digital marketing skills.

Module 1 – Digital Marketing Fundamentals
Introduction to Digital Marketing
Traditional Marketing vs Digital Marketing
Digital Marketing channels
Customer journey and online consumer behaviour
Branding and online presence
Digital marketing strategy
Understanding target audience
Competitor analysis
Module 2 – Website & Landing Page Basics
Website fundamentals
Domain and hosting basics
Introduction to WordPress
Website structure and navigation
Landing page creation
Call-to-Action (CTA)
Lead generation forms
Basic website optimization
Module 3 – Search Engine Optimization (SEO)
Introduction to SEO
How search engines work
Keyword research
On-page SEO
Off-page SEO
Technical SEO basics
Meta titles and descriptions
SEO-friendly content
Local SEO
Google Business Profile basics
SEO tools and reporting
Module 4 – Social Media Marketing
Introduction to Social Media Marketing
Facebook Marketing
Instagram Marketing
YouTube Marketing
LinkedIn Marketing
Social media page optimization
Content planning
Reels and short-form content
Hashtags and social media trends
Social media engagement
Social media calendar
Module 5 – Content Marketing
Content marketing fundamentals
Content strategy
Blog writing
Social media captions
Visual content
Video content basics
Storytelling for marketing
Content calendar
AI tools for content creation
Creating marketing content with Generative AI
Module 6 – Google Ads & Online Advertising
Introduction to paid advertising
Google Ads fundamentals
Search campaigns
Display advertising basics
Keyword selection
Ad copywriting
Campaign structure
Audience targeting
Budget and bidding basics
Conversion tracking
Campaign performance analysis
Module 7 – Meta Ads
Facebook & Instagram advertising
Meta Ads Manager
Campaign objectives
Audience targeting
Custom and lookalike audiences
Ad creatives
Lead generation campaigns
Traffic and engagement campaigns
Budget management
Campaign optimization
Understanding ad performance
Module 8 – Email & WhatsApp Marketing
Email marketing fundamentals
Creating marketing emails
Email campaigns
Customer lists and segmentation
Lead nurturing
WhatsApp Business basics
WhatsApp marketing strategies
Customer communication and follow-up
Module 9 – Analytics & Reporting
Introduction to digital analytics
Google Analytics basics
Google Search Console
Website traffic analysis
Social media insights
Understanding impressions, reach and engagement
Leads and conversions
ROI basics
Creating marketing reports
Module 10 – Freelancing & Career Development
Digital marketing career opportunities
Freelancing fundamentals
Finding clients
Creating a digital marketing portfolio
Proposal writing
Client communication
Pricing digital marketing services
Personal branding
Interview preparation
Building a professional profile
Practical Projects

Students will work on practical assignments such as:

✓ Creating and optimizing a business social media page
✓ Developing a 30-day social media content calendar
✓ Creating SEO-friendly website content
✓ Performing keyword research
✓ Creating sample Google Ads campaigns
✓ Creating Facebook & Instagram ad campaigns
✓ Designing promotional content
✓ Creating a basic landing page
✓ Preparing a digital marketing strategy for a local business
✓ Preparing a final digital marketing project and report

Career Opportunities

After completing the course, students can pursue opportunities as:

Digital Marketing Executive
Social Media Executive
SEO Executive
Content Marketing Executive
Social Media Manager
PPC/Ads Executive
Marketing Executive
SEO Content Writer
Digital Marketing Freelancer
Social Media Freelancer
Course Highlights

✓ 3 Months Practical Training
✓ Job-Oriented Curriculum
✓ SEO & Social Media Marketing
✓ Google Ads & Meta Ads
✓ Content Marketing
✓ Website & Landing Page Basics
✓ Analytics & Reporting
✓ AI Tools for Digital Marketing
✓ Freelancing & Career Guidance
✓ Practical Projects

Learn Digital. Market Smarter. Build Your Career.

Enquire Now